My primary interest in design is in utility and simplicity. I design with human behavior in mind, both in print and the web.
My favorite thing
Every creative person has a bag of tricks. Here's mine: monochromatic tones, contrast, solid lines, alignment, grids, cleanliness, focal points, simplicity, power, humor, empathy, fun, high craftsmanship, attention to the details, and pure love for white space.
